Friday, September 29, 2006

Business Cards - e-lottery

You can purchase business cards from the company (See the Marketing Tools section in your back-office).

These cards promote playing the lottery. They are one of the easiest tools to use because you can easily give them to anyone from friends to strangers.

It doesn't take much courage to say to a stranger, "Here, this is for you" and simply hand them a card. No-one will refuse one and the great thing about business cards is that people tend to keep them. They'll put it in their pocket and some time later, remember it or come across it.

This un-targeted approach won't get the highest signup rate but it's a numbers game. If you gave away 10 cards a day, that's over 3,500 people a year. If 1% sign up, that's 35 people from this activity alone.

You'll need to order able-labels (make sure the first line is blank). Once you have these labels, you can use them on your business cards, any literature and the DVDs.

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