Business Cards - generic

There are two ways to approach people.

These business cards are designed for the business-first approach - my preferred method.

There is a company called Vistaprint www.vistaprint.co.uk who will print business cards for free, you just pay the postage and for any optional extras, like faster delivery. If you use this link then you'll receive a further 25% discount on any extras.

These cards should not mention the lottery or VWD and not have anything in the domain name or email address related to lottery or VWD.

The objective of these cards is to capture details before you send any information, so that you can follow them up in the future.

Therefore, if you use a web address, it should be a details capture form, not a website explaining the business.

Anyone who replies is a prospect and should go straight into your pipeline for 'cold' prospects. This might be the company autoresponder, your own autoresponder or follow up phonecalls. It may depend on whether they call or email, and whether or not they gave a telephone number.

Regardless, you now have someone you know is interested in making extra income - they need to be followed up to make a decision.